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April 13 2010
Color Sensitive Interactive Boards
Color Sensitive Interactive Billboard from milton cj on Vimeo.
I really love this way of engaging with the consumer, here you have an interactive billboard that changes every time a person steps forward and triggers the sensors to pick up the new color they are wearing. This of course would fail if the next person to visit the billboard was wearing the exact same color.
This opens up a ton of ways to give a personal shopping assitant to the consumer, for example you could serve clothes based on the color they are wearing at the time.
