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June 02 2010
e-commerce and social media promotion
Disney’s new Facebook application, Tickets Together, represents the company’s latest attempt to bridge e-commerce and social media promotion. The first test of the ticketing app is for the much hyped Toy Story 3. Although the animated film doesn’t open for another two-and-a-half weeks, Facebook members who download the app to buy tickets will also be encouraged to invite friends to make a purchase as well, says the NYT, which noticed that the app first appeared on the social net site on May 26.
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