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October 26 2010
Facebook places and outdoor campaigns
Designed by Mediacom to promote Cheryl Cole’s new album and concert tour. The call-to-action encourages fans to use Facebook Places to check-in at the billboard for a chance to win two free tickets plus travel and hotel to one of her X-Factor shows.
Once you check in you get taken to her Facebook page (here) and can enter into the comp.
via MobileInc
