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April 14 2010
RipCode Enables Clientless Adobe Flash Video on Apple iPad
Press Release:
RICHARDSON, Texas – April 12, 2010 – RipCode, Inc., the leader in transactional transcoding, announced today its newest product, the TransAct Transcoder V6 can intercept Adobe Flash-based file or live video requests and convert them to a container, video codec, and audio codec accepted by Apple Inc.’s new iPad – all transparently to the end user device and without the need for any pre-transcoding or device-based client.
The iPad is poised to further accelerate and expand the mobile video device market just as the iPhone has over the last several years. However, one of its noted shortcomings has been Apple’s lack of support for Flash video playback, given the dominant position of Flash in professionally generated entertainment, sports and news content. HTML5 has been purported to address this dilemma by introducing Apple device applications that are simply ‘thin clients’ communicating back to a web site hosting and subsequently delivering Flash files without a device-based player, but HTML5 is not yet widely adopted. RipCode’s Transactional Transcoding platform enables an alternate and immediate solution to this issue, opening up video content to users without requiring the content hoster to move to HTML5 or pre-transcode entire video libraries from Flash to an iPad-accepted container format. By transcoding the content ‘in the cloud’, it is essentially analogous to a network-based Flash to MP4 or MPEG-TS video adaption layer.
“Transcoding is an integral part of any volume-based video preparation and delivery infrastructure. With new codecs, devices, resolutions, delivery protocols, rights management controls, and monetization needs constantly evolving the video delivery landscape, this space will continue to churn for many years,” stated Brendon Mills, CEO of RipCode. “The ‘Flash on iPad’ dilemma is really just the latest in a long line of speed bumps on the road towards ‘any-content, any-time, any-place, any-device’ that we all desire. Fortunately, our technology removes this barrier in a way that is attractive to content hosters, a key device manufacturer, a key video player provider, and the end user alike.”
RipCode’s V6 transcoding appliance is equipped with industry-leading transcoding flexibility (file-to-file, file-to-stream, stream-to-stream, stream-to-file, and RipCode’s On-Demand Transcoding), codec and container flexibility, concurrency, video processing functions, and resolutions ranging from QVGA to 1080i/p. Further, the V6 supports a rich suite of integrated video delivery options including QuickTime, MP4 Progressive Download, Apple’s MPEG-TS Adaptive Progressive Download for file-based and live content, Microsoft Smooth Streaming, and RTSP. It is easily integrated – as hardware or software – into any content hosting/delivery operation given its Linux/Intel processing core. Working in conjunction with RipCode’s Commander and Detector, content requests from an iPad is automatically detected, which launches an intelligent content transcoding workflow that re-encodes a Flash file to one of the aforementioned iPad-accepted formats, and then delivers either via MP4 Progressive Download or Apple’s MPEG-TS Adaptive Progressive Download.
RipCode will be demonstrating this capability for both live and video on demand applications at NAB 2010 this week in Las Vegas. Please access http://www.ripcode.com/nab/ to arrange an appointment to visit our suite at the Hilton, adjacent to the Las Vegas Convention Center.
April 13 2010
trendwatching.com's April 2010 Trend Briefing covering "BRAND BUTLERS"
Oh, and if you're at an agency: be the first to establish a dedicated, globally acclaimed BRAND BUTLER department, agency or consulting firm.April 12 2010
Wagamama Mobile
Wagamama’s free application helps users locate the nearest Wagamama restaurant and then browse the menu to place their order. They can even customize their dishes. Orders are sent straight through to the kitchen, and up-to-the-minute status reports keep customers informed as to pick-up times.
Secure payment options via the app include both debit and credit card.
April 09 2010
Location based Mobile Apps… Good for..
Advertising of course, a really good article by JP Manninen on how location based services are not just ‘games’ but away to push content to the public such as adverts.
The Full article here
Apple’s Game Center for the iPhone/iPad adds a social network for gamers
The big weakness of the iPhone when it comes to gaming has been the lack of a social platform. Facebook games are inherently social and so they spread far faster than iPhone games do, and they consequently make a lot more money for developers.
Apple hopes to catch up on that front with Game Center, a social platform for the iPhone, iPad, and iPod Touch. The platform, announced today, and due to be released with version 4.0 of the iPhone OS due out this summer
The Real shame here is that Apple are not using existing games on Facebook such as Farmville because of the lack of support with Flash, I am sure Playfish, Zynga etc will create their titles for the iPad / iPhone in the native language, but this still seems a shame that as a game developer you have to start a fresh and also grow your userbase again.
Zynga = 244,783,375 Facebook users.
Apple’s iPhone lockdown – Adobe in a world of Hurt
With the release of the iPhone OS 4 beta SDK Apple have added this snippet to the developer’s agreement:
Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs. Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited).
What does this mean to Adobe…
Well I read this as there CS5 release which exports to iPhone will not be allowed in the store because its not written in one of the above languages
More from the source .
March 31 2010
March 30 2010
March 25 2010
Cough into the Phone please Sir.
Coughing into your cell phone could soon save you a trip to the doctor’s office. Thanks to software currently being developed by Star Analytical Services, people may soon be able to install an app that can diagnose cold, flu, pneumonia or other respiratory diseases by analyzing the sound of your cough.
More on Next Nature
March 24 2010
Knocking Live Video
Share your experiences with others using this iPhone app that works like a webcam.
The only issue I have is that I have downloaded the app and its been overloaded so I can’t test it properly.
But the idea sounds great.
BitBop Video Subs for Mobile
Video subscription service is to be launched at CTIA today by Fox Mobile
Welcome bitbop, more @fastcompany
March 23 2010
ThickButtons
Smart buttons that enlarge when you type.
More information and download here
March 22 2010
March 17 2010
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
